The G.R.O. Artisans Collective is a project that employs HIV affected mothers enabling them to provide for their families while empowering and educating themselves in small business practices. ‘Me Motseoa Seutloali is the Collective Coordinator for the business charged with supporting the women in the day to day operations while working to expand market share and brand exposure. After a string of successes including adding the Queen of Lesotho as a valued customer, a change of offices, and the addition of a daycare centre ‘Me Motseoa was able to take a breather to sit down for a Q&A!
With the recent office change you worked to organize a day care centre for young children to benefit not only the women of the G.R.O. Artisans but others in the small business compound in Hlotse - what impact has the day care centre had on the Artisans and what benefits have you seen to BEDCO as a whole?
The day care has received a very positive response from the mothers in BEDCO. Many say it gives them peace of mind to know that their children are taken care of within their vicinity. For the Artisans, the day care has provided them a second bonding place outside their workshop. I see this especially during the lunch hour where they gather the children around and play with them.
What new developments have the G.R.O. Artisans experienced since the change in offices?
We formed a link with the Likhetlane community based in the Leribe district. We met with different groups of women who might be our potential clay suppliers if they received training on how to make clay beads. We also attended the Fouriesburg Spring Fair in South Africa where we made very good sales.
What are you working on currently to expand the business?
I’ve been trying to network and introduce the Collective to the Lesotho Tourism Development Corporation and the Ministry of Tourism, Environment & Culture. Plans to increase our retail locations both locally in Lesotho and internationally in South Africa are underway.
Running a small business is a constant challenge - What are some of the G.R.O. Artisans current challenges?
We do not have a reliable supplier for some of our products like porcupine quills and mountain clay. We usually purchase these products whenever we come across are a retailer who has them in stock which makes it very unstructured and dependent on chance.
We are also struggling to secure a reliable customer base for our bead shop.
And finally, in the next month we are planning to attend Lesotho’s biggest annual arts and cultural festival to showcase our products and do a bit of advertising, but we might be hindered by finances. It’s something we are working on though.
Posted under Notes from Lesotho
This post was written by jason.clark on September 14, 2010




